Hlaing, Zin Thu Thu, and Chompu Nuangjamnong. “The Impact of AI-Powered Services on Customer Satisfaction, Employee Performance, and Employee Work-Life Balance Leading to Organizational Performance Growth”. RICE Journal of Creative Entrepreneurship and Management www.ricejournal.Net, vol. 6, no. 1, Apr. 2025, pp. 53-79, https://www.ricejournal.net/index.php/rice/article/view/132.