Chang, Y. and Jotikasthira, N. (2024) “The Influencing Factors of Live Broadcast Marketing of Beauty Products on Consumers’ Purchase Intention”, RICE Journal of Creative Entrepreneurship and Management www.ricejournal.net, 5(2), pp. 1–18. Available at: https://www.ricejournal.net/index.php/rice/article/view/102 (Accessed: 18 October 2025).