CHANG, Yanhui; JOTIKASTHIRA, Nuttapong. The Influencing Factors of Live Broadcast Marketing of Beauty Products on Consumers’ Purchase Intention. RICE Journal of Creative Entrepreneurship and Management www.ricejournal.net, [S. l.], v. 5, n. 2, p. 1–18, 2024. Disponível em: https://www.ricejournal.net/index.php/rice/article/view/102. Acesso em: 1 may. 2025.