DOWPISET, Kitikorn; HE, Wei; KAWTUMMACHAI, Ruengsak; NUANGJAMNONG, Chompu. The Impact of Short Video User Loyalty on Marketing: A Case Study of Douyin. RICE Journal of Creative Entrepreneurship and Management www.ricejournal.net, [S. l.], v. 4, n. 3, p. 30–51, 2024. Disponível em: https://www.ricejournal.net/index.php/rice/article/view/90. Acesso em: 1 may. 2025.