AN, Changyi. The Influence of Interactive Marketing of Webcast Platform on Users’ Purchase Intention Mediated by Perceived Information Quality. RICE Journal of Creative Entrepreneurship and Management www.ricejournal.net, [S. l.], v. 4, n. 3, p. 1–19, 2024. Disponível em: https://www.ricejournal.net/index.php/rice/article/view/83. Acesso em: 1 may. 2025.