The Factors Affecting Thai Tourists' Decision on Visiting Khlong Bang Luang Floating Market, Phasi Charoen, Bangkok

Authors

  • Nutjanard Narin
  • Ketnattha Changthong
  • Sareena Khamwichai
  • Parnchanok Maneeyai
  • Panmas Suwannakat
  • Siriporn Suwannaphong

Keywords:

Factors affecting decision, Thai tourist, Khlong Bang Luang Floating Market

Abstract

Abstract

       The research was to study factors affecting Thai tourists’ decision on visiting Khlong Bang Luang Floating Market, Phasi Charoen, Bangkok in 2018-2019. The tool for data collection was a survey questionnaire distributed to 384 Thai tourists on their visit at Khlong Bang Luang Floating Market. The researchers analyzed the obtained data by percentage, average and standard deviation. It was found that most Thai tourists were female, aged between 20-29 years old, single, the monthly income less than or equal to 15,000 bath, and still studying at university. Their responses revealed four factors affecting their decision on visiting Khlong Bang Luang Floating Market, Phasi Charoen, Bangkok: (1) Attraction, (2) Accessibility (3) Amenities, and (4) Activities.

 Keywords: Factors affecting decision, Thai tourists, Khlong Bang Luang Floating Market

 

 

 

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Published

2021-12-08

How to Cite

Narin, N., Changthong, K., Khamwichai, S., Maneeyai, P., Suwannakat, P., & Suwannaphong, S. (2021). The Factors Affecting Thai Tourists’ Decision on Visiting Khlong Bang Luang Floating Market, Phasi Charoen, Bangkok. RICE Journal of Creative Entrepreneurship and Management www.ricejournal.Net, 2(2), 69–77. Retrieved from https://www.ricejournal.net/index.php/rice/article/view/rjcm.2021.32

Issue

Vol. 2 No. 2 (2021): RJCM, Vol 2, No 2, May-August 2021

Section

RICEjournal