Development of Cultural Silver Jewelry Products: A Case of Ubonchat Sattathip Design

Abstract

Abstract

          This paper reports a case of development of cultural silver jewelry products of Ubonchat Sattathip Design. The objective was to identify guidelines for the development of Ubonchat Sattathip cultural silver jewelry. This was to increase value of silver jewelry products responsive to the users’ preferences for cultural silver jewelry. The research used both qualitative and quantitative research methods. The results of the study were the identified guideline to development of Ubonchat Sattathip Design in the shape of a beautiful lotus in 9 colors and these colors represent nine different gemstones, and positive responses to the new design from the silver jewelry users under study. The combination between a silver jewelry pattern and gem colors created added value to the cultural silver jewelry. The opinion of users on the cultural silver jewelry Ubonchat Sattathip was at the high level (Mean=4.43, S.D = 0.38).

 Keywords: Product development, cultural silver jewelry product, lotus design, Ubonchat Sattathip