Creative Community Tourism Development Based on Kudeejeen Community Identity, Thailand

Abstract

Abstract

       The study aimed to (1) enlarge Kudeejeen community identity via composed Kudeejeen song, (2) develop products of Kudeejeen community identity, and (3) create communication channels for Kudeejeen Community tourism. The researchers obtained qualitative data from ten community leaders via documentary research, participatory action research, in-depth interview, and focus group discussion. The results revealed: (1) Community identity consists of unity, music for performance in church, and pride in Portuguese ancestry. These identities are modified by the campaign “Luk Kudeejeen ” (meaning Kudeejeen Children) song for orchestra and choir, which was composed for community participation and storytelling. (2) Community identity products as souvenirs were in the form of miniature clay Kudeejeen puff topped on a flash drive, and Luk Kudeejeen recorded song. (3) Communication channels for Kudeejeen Community tourism were by Luk Kudeejeen song, a souvenir, and storytelling medias in infographics and videos for online communication.
Keywords: Creative community, community tourism, community identity, Kudeejeen Community