The Analysis of Cinemas in China after the End of COVID-19

Abstract

           The COVID-19 pandemic has severely impacted the worldwide film industry and related businesses. This year, mainstream movie theaters in every major country have been closed for months due to the economic downturn. This has resulted in the layoff of thousands of film industry workers and the suspension of production on dozens of upcoming films. The film industry around the world is currently experiencing a decline in revenue. Still, the film industry in China, in contrast to the U.S., has been performing exceptionally well and is showing no signs of slowing down. Movie theaters in China have recovered revenue since the COVID-19 pandemic was quickly controlled. With the implementation of new health and safety regulations, theaters around the world have begun reopening. Employees temporarily laid off can now return to their jobs, and many new ones have opened up since the lockdown was lifted. As the number of confirmed coronavirus cases in the United States continued to rise, movie theaters across the region were forced to cancel showings and keep their doors closed out of fear of spreading the virus. This paper reports how China has now surpassed the United States as the world’s biggest box office, suggesting that the Chinese film industry is among the first to recover from the spread of COVID-19. The pandemic is not likely to discourage moviegoing, but it could significantly alter the cinematic experience.

 Keywords: Film industry in China, post-COVID-19, cinemas, Chinese’s box office