Management Model for Green Corporate Image
Abstract
The purpose of this research was to investigate the level of green supply chain management, its innovative orientation, product design practice, the involvement of employees and a green corporate image. The researchers studied (1) the product design practice and employee involvement as intermediary variables linking green supply chain management, (2) the focus on innovations toward the green corporate image, and (3) the ability of interstitial variables as transmission variables in the context of green supply chain management. The samples were 400 small and medium-sized entrepreneurs who operate their business with an emphasis on the environment; they were corporate executives focusing on environmental management and set into two sample groups of 200 each. The study used a two-stage sampling method and simple sampling to re-examine the causal model using AMOS program. The study results found all studied factors with a high mean level. The analyzed model of the small and medium-sized entrepreneurs who operate their business with an emphasis on environmental management on the Harmonious Index at x2/df = 2.921, RMSEA = 0.074 and RMR = 0.035 which influenced the curve of all factors affecting the management model for green corporate image. This is a distinctive feature of small and medium-sized entrepreneurs under study with an emphasis on environmental management.
Keywords: Management model, green supply chain management, innovative orientation, product design practice, employee involvement, green corporate image
