Determinant Factors of the Tourism Company on Employee Job Satisfaction for Employee Retention in China
Keywords:
Employee job satisfaction, employee retention, organizational culture, workplace environment, tourism industry, ChinaAbstract
This study aimed to identify and analyze the determinant factors influencing employee job satisfaction and their subsequent impact on employee retention within tourism companies in China. The research explored four key variables organizational culture, pay/salary, workplace environment, and workplace relationships, regarding their contribution to employee job satisfaction and retention. A structured questionnaire was distributed to 388 employees working in tourism companies across China. Multiple linear regression and simple linear regression analyses were conducted to test five hypotheses and determine the relationships between the independent variables and employee job satisfaction, as well as between job satisfaction and employee retention. The findings indicate that that organizational culture, workplace environment, and workplace relationships significantly impact employee job satisfaction. Employee job satisfaction, in turn, has a substantial effect on employee retention. Notably, the workplace environment and employee job satisfaction emerged as critical factors influencing retention. The findings offer practical recommendations for managers and policymakers in retaining employees through targeted interventions in organizational culture and workplace conditions.
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